Dossier Jean-Daniel Roth

Jean-Daniel Roth, mycomm GmbH

+41 76 328 99 91


Personal Information

Surname: Roth

Given Name: Jean-Daniel

Contact and residential address: Jurastrasse 44, 4412 Nuglar (SO)

Company address: mycomm LLC, St. Johanns-Vorstadt 3, 4056 Basel, Switzerland

Date of Birth: 27.10.197

Tel. private: 061 381 89 24

Tel. mob: 076 328 99 91


Place of birth: Geneva

Languages: French (mother tongue), German, English

Marital status: Married

Spouse: Simone Pfeiffer Roth, Social Worker

Children: Julie (16),  Liam (8)


Professional Experience, Schools and School related projects

Teacher Secondary Level

Aug. 1994 – Aug 1996, Canton of Basel-Stadt
Position: Class teacher integration class (secondary level), Hirzbrunnen Basel
Activities: Co-management of the class, teaching of 16 pupils with a migration background.

School Teacher Elementary School

Aug. 2006 – July 2007, Kindergarten und Primarschule Allschwil
Position: Primary school teachers
Activities: Co-management of the class, parental work, camp organisation, projects: Composition and production of an own benefit songs with the children of class 5b with subsequent sale of a CD.

Author of Workbook "Work with Waste"

1994 work book for primary schools
Position: Freelancer
Activities: In collaboration with the Department for Environmental Protection and Energy of the Canton of Basel-Landschaft, I developed a workbook for primary schools. The book, entitled „Werken mit Abfall (Work with Waste) and was published by the publisher of teaching aids of the Cantons Basel Landschaft and Basel-Stadt and distributed to all schools.

Integration of Foreign Youths

Aug. 1996 – May 1998, Youth and Cultural Centre Eulerstrooss nüün, Basel
Position: Project manager (project limited to two years).
Activities: Development of a counselling centre for young people with a migration background, acquisition of the foundation CMS to finance the „stage box“ concert project.


Professional Experience, Excerpt from the Customer Projects at mycomm LLC

Listing projects which are related to school-relevant competencies (teaching, knowledge transfer, presentation).

Sustainable School Project Fairbattle

2017 – current, Coaching Sustainable School Project „Fairbattle“
Position: Consultant
Activities: In the last two years, I was allowed to provide feedback on the concept of this school project and partly edit all learning media of „Fairbattle“. The project was awarded the Worlddidac Award in 2018.

Covers and Imprints of learning media 


Coaching Student Projects

2016 – 2018, Coaching Student Projects at the University of Applied Sciences, FHNW
Position: Client and Consultant
Activities: In the context of student projects of the University of Applied Sciences FHNW, I was allowed to accompany two student groups of Prof. Andreas Graber.


KMU-Umfrage 2016, FHNW - Agentur mycomm GmbH

Competencies and Topics: Level-appropriate work orders, monitoring of the work process

Reference of Prof. Andreas Graber, FHNW

Intercultural Communication

2016, Intercultural communication, deepening competencies with CQ-test

In the context of a coaching in intercultural communication, I was able to test and deepen my skills in the field of intercultural communication. The test was conducted by the renowned „Cultural Intelligence Center“ based in Grand Rapids, Michigan (USA).


Power Lunches

2016 Power Lunches at mycomm LLC

Activities: In order to support the local business in the region and to strengthen networking, I conducted so-called Power Lunches. I presented the most important facts from the field of online marketing to entrepreuneurs from all industries in 20 – 30 minutes in condensed form.

Examples of two Power Lunches

Online Marketing Frameworks

Online Marketing Frameworks for Customers

Activities: Frameworks I developed to help customers to systematically approach certain topics from online marketing:

Framework for a social media strategy (mycomm-shop)
Framework for an online marketing strategy

Professional Experience, NGO, NPO and Economy

Find all references under documents.


Jan. 2014 – March 2015 EVP PEV, Berne
Position: Chief Communication Officer
Activities: Media relations, organization of national media conferences, publications, conception of social media campaigns, communication training for young politicians (workshops), media coaching of two national parliamentarians, training for web managers.


Kadertag EVP im Bundeshaus, Referat Jean-Daniel Roth - Agentur mycomm GmbH

Teaching Social Media Strategy for political campaigns in the Federal Parliament Building, Berne


March 2013 – Dec. 2013 MCH Group
Position: Chief Communication Officer Didacta Switzerland and Didacta Suisse in a matrix organisation
Activities: Formation of a panel with teachers and school directors, maintenance of cooperation with associations from the education sector (Swiss Teachers‘ Federation (LCH), Swiss School Directors‘ Association (VSL) and Haute école pédagogique Lausanne (HEP), dialogue on current trends in education with stakeholders, development of the Didacta Suisse Lausanne, strategic communication, conception of sales documents, international cooperation with Worlddidac.

Website: Due to the sale of the fair to Swissdidac Bern, the website no longer exists.
Website of MCH Group

Teamleader Digital World Vision Switzerland

Sept. 2011 – Oct. 2012, World Vision Switzerland, Dübendorf
Position: Team Leader, Digital Media with 7 employees
Activities:  Management of the digital media team, development of KPI reports, marketing of online fundraising tools, social media campaigning, leading of project „Bye Bye Mosquito“, an awarded fundraising app built in collababoration with bitforge AG.


Country Manager and Media Relation Weihnachten im Schuhkarton, Schweiz

Sept. 2006 – Aug. 2011, Geschenke der Hoffnung e.V., Berlin
Position: Project Manager Switzerland, Media Representative, two employees, leading 120 volunteers
Activities: Overall management of the campaign „Weihnachten im Schuhkarton“ in Switzerland, planning and implementation of distribution trips to Moldova, Belarus and Georgia, training of volunteers, media work, production of advertising films, project management, fundraising campaigns production of the benefit song „Truck full of Diamonds„, 24hr sponsored march.


Professional Experience, Musician and Publisher

Musicproduction, Touring, Teaching

June 1998 – July 2006 Semitone music, Basel
Position: Co-Owner
Activities: Planning and realisation of CD productions, composing, arranging, sound engineering, organisation and realisation of national and international concert tours, project management, private singing lessons, negotiation of distribution contracts with record companies at home and abroad, realisation of 300 concerts in Switzerland, Germany and Italy, airplay on SRF3, Couleur 3 and other radio stations.

Find following tracks on the national radio stations


Training Programme for Laboratory Staff in India

mycomm LLC is supporting a well-known laboratory of the city of Basel to expand its training project in India. We are currently building a concept how the Labor Rothen could efficiently train laboratory staff in India using an app and further innovative online tools.


Since 2009, Onesimo

Support of the aid project Onesimo with mycommLLC. Onesimo takes care of homeless children and young people in the slums of Manila.